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Local Destination Inspired Apparel & Stories | Free shipping on orders $75+

Beaches & Surfing

Local Knowledge

Day or night, Tomales Bay Expeditions makes it easy to get on the water

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Local Art

Sailing Goat Restaurant

This Bayside spot transports you to a distant land

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Local Stories

Explore Sonoma (Proper)

Bear Flag roots run deep in Sonoma County heartland

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Local Stories

Rohnert Park: The Friendly City

From disc golf to live entertainment, RP has it all

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Local Stories

Beyond the Vines: Santa Rosa’s Beers, Bites & Trails

Where Wine Country Meets Beer City

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Local Stories

Daytrip: Healdsburg

High-end and high-style, this Sonoma County destination delivers

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Russian River

\ Sold out](/content/products/respect-russian-river-t-shirt/index.html)

Respect Russian River T-shirt

$38

Santa Rosa, CA

Bike Annadel State Park T-shirt

$38

Rohnert Park, CA

Rohnert Park T-shirt

$38

Sonoma, CA

Sonoma Proper T-shirt

$38

Petaluma, CA

Petaluma T-shirt

$38

Travel Agent Apparel

Explore NorCal Snapback

$30

Bodega Bay, CA

Bodega Bay Anchor T-shirt

$38

Travel Agent Apparel

Travel Agent Snapback

$28

Petaluma, CA

Petaluma T-shirt

$38

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Travel Agent Apparel

Explore NorCal Snapback

$30

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Bodega Bay, CA

Bodega Bay Anchor T-shirt

$38

Travel Agent Apparel

Travel Agent Snapback

$28

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Bodega Bay, CA

Bodega Bay Weathered Hoodie

$65

Petaluma, CA

Petaluma T-shirt

$38

Travel Agent Apparel

Explore NorCal Snapback

$30

Bodega Bay, CA

Bodega Bay Anchor Womens T-shirt

$38

Bodega Bay, CA

\ Sold out](/content/products/bodega-bay-sticker/index.html)

Bodega Bay Sticker

$4.50

Bodega Bay, CA

\ On sale](/content/products/bodega-bay-california-t-shirt/index.html)

Bodega Bay T-shirt

$32$38

Sebastopol, CA

\ On sale](/content/products/sebastopol-california-hat/index.html)

Sebastopol California Hat

$24$28

Bodega Bay, CA

\ On sale](/content/products/bodega-bay-california-womens-t-shirt/index.html)

Bodega Bay Womens T-shirt

$32$38

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our mission

Live Like A Local

Travel Agent Apparel is the locals guide to places worth knowing in Northern California and beyond. By focusing on local destinations with character, charm, and a bit of history we’re here to share the must-sees, must-do’s, must tastes, and must much-mores.

We curate memorable destinations in California and beyond—be they a hole-in-the-wall bar with a great beer list, a stunning trail up a rocky peak or a local taqueria with fantastic al pastor tacos. These are the kinds of places that if you've been there—or want to go there—you get the t-shirt. The shirt (or hat or hoodie) becomes a source of pride, capturing a memorable experience, and a badge that identifies you as part of an in-the-know tribe. It's also a way to support the places you love...

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Café Aquatica

Bodega Bay Oyster Co.

Camp Russian River

Cooperage Brewing Company

Dom Chi Designs

Fish. Restaurant

Fishetarian Fish Market

Golden State Cider

Marin French Cheese Co.

Ramen Gaijin

Respect Russian River

Sonoma Zipline Adventures

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